It was August 11, and the year was 1994. Around noon that day, Phil Brandenberger of Philadelphia logged into his computer and used his credit card to buy Sting’s “Ten Summoners’ Tales” for $12.48 plus shipping.
That story may not sound too exciting , but at that time, this particular transaction made history. Why? Because it was the first time that encryption technology was used to enable an internet purchase. Many consider that moment as the first “true” e-commerce transaction.
Things have moved on a bit since then, and the Cavalier team have a huge range of tools and platforms at their disposal to drive awareness and encourage actions by consumers towards your product or services.
The work that goes into building a data-driven, fully-attributable, robust and flexible e-commerce marketing strategy is deeply complex, and our team have built up many decades of experience in delivering such strategies for successful businesses.
To find out what Cavalier can do for your business, get in touch by clicking here.