Direct to consumer (DTC) marketing is much talked about these days in several sectors, but perhaps most notably in FMCG/CPG. There is huge growth potential in subscription DTC marketing, made visible by high-profile acquisitions such as Unilever’s $1billion takeover of Dollar Shave Club.
At Cavalier, we love growing subscription businesses. They make life super easy for consumers, they provide unique digital marketing challenges, and consistent turnover is a great thing for any business. They also require a specialised but wide-ranging skill set, with tech-oriented mindsets at the forefront.
With all subscription businesses the holy grail is retaining a customer for life, and that is no mean feat. The Cavalier team are well versed in driving down churn rates and increasing customer lifetime value, with experience of growing subscription brands from a few thousand, to hundreds of thousands.
We take a holistic approach when growing subscription commerce clients. We develop marketing strategies that optimise the entire customer journey. From testing propositions at the top of the funnel, to optimising conversion rates on landing pages and payment flows, to CRM strategies that engage, convert and retain.
To find out how Cavalier can grow your DTC subscription business, click here to get in touch →