MAYOR OF LONDON
In 2018, it is still too slow and too difficult for women to reach leadership roles.
Women in London face unacceptable barriers to career progression. We helped The Mayor of London launch a city-wide leadership scheme by taking over Knightsbridge Tube Station and asking men to use the escalator and women to take the stairs. The film was a metaphor to show the route to the top for women in business is both slower and more difficult to climb, and calls out the statistics that underpin the message.