Lead Acquisition That Converts

Smarter campaigns. Lower costs. Better leads.

At Cavalier, we don’t just generate leads — we deliver the right leads, at scale, and at a price that works for your business.

Whether you're looking to increase bookings, find employees, or build a customer base from scratch, our lead acquisition strategies are built on one thing: performance.

Our performance campaigns combine paid media, bespoke content, automation, tracking, and CRO to attract high-quality prospects — then optimise every step of the journey to turn interest into action.

Cavalier Lead Funnel Services

  • Acquisition Strategy

    Every business is different, and we develop tailored strategies that combine bespoke media, messaging, and user journeys designed to attract and convert the right prospects.

  • Paid Social

    We use targeted advertising across platforms like Meta and Google to reach the right people with the right message. These channels are fundamental for driving quality traffic and generating leads at scale.

  • Pay Per Click

    We create and manage targeted PPC campaigns on platforms like Google, Bing, and Amazon to drive high-intent traffic. This is fundamental for capturing demand, increasing visibility, and generating measurable, cost-effective leads.

  • Retargeting & Segmentation

    We re-engage visitors and segment audiences based on their behaviours, touchpoints, actions and preferences. This is where we maximise your ad efficiency and drive engaged, high-intent return visits.

  • Landing Page Design

    We design, build and optimise website landing pages to convert traffic into leads or customers. Continued optimization is fundamental for increasing conversion rates and lowering costs.

  • CRM & Email Automation

    We write and build email journeys that nurture leads through to action. Dedicated nurture journeys segmented by audience characteristics are crucial for increasing conversion rates and building long-term engagement.

  • Custom Forms

    We create bespoke forms and funnels to simplify the user journey, capture better data, and improve conversion rates. These elements are often overlooked, but are crucial to your funnel’s success.

  • Attribution & Reporting

    We build funnels that track performance from first click to final conversion with custom dashboards and tracking tools. This will help you become a business that makes data-led decisions.

Tailored campaigns. Lower costs. Better leads.

Get in touch to see how Cavalier can help you generate more leads, at lower cost, with strategies that scale.

Case Study: Limitless Travel

Helping a disabled travel company grow faster than ever.

From 2018 to 2023, Cavalier helped Limitless Travel reduce Cost Per Lead by 80%, from £25 to less than £5. This was achieved through social advertising, landing page testing, and proposition refinement — increasing conversion rates dramatically.

We also implemented CRM and SEO strategies, including automated email journeys with open rates as high as 60% and CTRs of 25%, all driven by our unique audience insight. The result? A 300% YoY growth rate — far exceeding their targets.

“My business, Limitless Travel, has been a client of Cavalier's for over 5 years now. Cavalier has been a fundamental part of our business, helping us grow from almost nil turnover to £3million+ in 5 years. Led by Adam, they work really hard to deliver exceptional service and value to our business.”

Angus Drummond, CEO & Founder, Limitless Travel

Book a free consultation.

Get in touch to see how Cavalier can help you generate more leads, at lower cost, with strategies that scale.

CAVALIER CASE STUDIES

THE MAYOR OF LONDON

THE DUCK & RICE

REVERSE COWGIRL TATTOO