Reverse Cowgirl Tattoo Lead Acqusition

Bringing bold ink to the right people, in all the right ways

Reverse Cowgirl Tattoo isn’t just a studio — it’s a movement. A body-positive, inclusive space in the heart of Bethnal Green, loved by first-timers, mid-weights, and serious collectors alike. The brand had the artistry and the vibe — it just needed more people to find it.

That’s where Cavalier came in.

We built a full lead acquisition strategy from the ground up, blending performance marketing with brand storytelling to fill the booking calendar and expand the community. From Google PPC and Meta ads to email marketing, CRM flows, and a brand-new website, we helped Reverse Cowgirl grow into one of East London’s most in-demand studios — without losing an ounce of their creative edge.

What We Delivered

• Full website design, UX, content strategy, and copywriting

• Google PPC and paid social campaign management

• Integrated lead gen forms with JotForm, tracked with lead attribution

• CRM and email marketing flows to nurture and convert enquiries

• Scalable strategy tailored to tattoo styles, artists, and audience behaviour

Reverse Cowgirl is now busier than ever — booked, visible, and growing month on month. It’s proof that when performance meets personality, good things happen.