Stagecoach Bus Driver Recruitment

Driving smarter recruitment for the UK’s biggest bus company

With over 24,000 employees and operations across the UK, Stagecoach needed a digital recruitment engine that could keep up with scale — and deliver the right candidates, on time.

That’s where Cavalier stepped in.

We’ve helped Stagecoach modernise its entire digital hiring strategy — from employer branding, content creation, paid and social media, to data integration and candidate nurture. By combining recruitment marketing with powerful analytics, we’ve made it easier for Stagecoach to attract, track, and convert the best talent in every region.

Highlights

• Full funnel recruitment campaigns across Meta, Google, Bing, display, & more.

• Full recruitment website build, integrated with Workday.

• Workday integration for end-to-end application tracking.

• Ongoing CRO and UX optimisation to increase application-to-hire conversion.

• Campaigns tailored by region, role type, and depot needs.

• Ongoing content creation, feeding brand and performance marketing campaigns.

From Our Client

“Cavalier has been central to the transformation of our recruitment. We now have a clearer understanding of our pipeline, performance by channel, and what’s actually driving hires — not just clicks. They're a brilliant partner.”