The Duck and Rice Restaurant Marketing

Bringing soul (and bookings) to Soho’s most stylish Chinese restaurant

With a stunning venue and a menu to match, The Duck and Rice had everything — except the steady stream of diners and drinkers it deserved. That’s where Cavalier stepped in.

Over the past five years, we’ve worked as a true extension of the team — driving footfall, building a loyal audience, and growing the brand from the inside out. Our strategy blended performance and personality: nurturing a high-performing CRM programme, developing an authentic social media presence, and delivering content that turned scrolls into bookings and brand fans into repeat guests.

Results

• Grew Instagram organically from 4,000 to 31,000+ followers

• Maintained CRM email open rates of 13%–17%, with 2%–4% click-throughs over 5 years

• Boosted pre-booked revenue and walk-in footfall across key events

• Delivered inflation-beating YOY revenue growth for 3 consecutive years

• 🏆 Won “Best Use of Social Media” at the Restaurant Marketing & Innovation Awards, 2020

This is what happens when content meets consistency — and a great restaurant gets the marketing it deserves.